A PR event aimed at breaking the Guinness World Record for the largest product sampling of Himalaya Herbals' skin care line. This event aligned product trust with global recognition, creating a media frenzy and brand engagement on a massive scale.

Role :Led the end-to-end planning, creative strategy, and logistical execution of the event, managing a team of 50+ and ensuring compliance with Guinness Record protocols.

Creative Strategy: Transformed an everyday product sampling into a public spectacle, incorporating live simultaneous application of full skin care range, installations, beauty influencers, PR meet, Celebrity stunts.

Engagement : Over 700 attendees participated, resulting in extensive social media coverage and viral user-generated content.

Results :Achieved a Guinness World Record for "Most people receiving a facial simultaneously", resulting in extensive social media coverage with 2000+ mentions and 45+ articles on print and digital media.
Got a double promotion from a Client executive on probation to an Assistant Manager - Strategy and Marketing.