A large-scale, immersive experience for Amazon's biggest annual sale event, including product showcases with interactive activities to drive customer engagement and new sales.

Role : Led creative strategy and execution for an experiential zone in a high-traffic mall, featuring nostalgic game activations planned for over 20 cities.

Account Handling : Led the project across 20+ cities in Pan-India, coordinating with regional teams and vendors to ensure flawless execution in Tier 1 and Tier 2 cities. Managed client communication, budgets, and timelines whilst delivering a seamless experience nationwide.

Creative Strategy : Designed a nostalgic game one concept that drew inspiration from classic games, incorporating vibrant, culturally resonant colours and designs to attract diverse audiences. Customers were invited to play simple and nostalgic games, with the incentive of winning Amazon coupons.

Results :The campaign led to a 30% increase in sales during the festival, attracted a base of 7000 new customers, and generated significant on-ground and social media buzz.