Target Audience : Primary: Active and independent seniors (aged 55+) seeking a vibrant and supportive community living environment. Secondary: Adult children of seniors who are looking for a safe, enriching, and fulfilling living option for their parents.

Brand Promise : To holistic approach to senior living, vibrant community, personalised support services.

Visual Identity

Aesthetic : Premium living is more of a retreat with calming spaces filled with tranquility.

Colour Palette :
Primary: Emerald Green evoking calmness, nature and a touch of luxury.
Secondary: Soft Gold provides a sense of elegance.

Overall Tone : To convey a sense of serenity, luxury, and sophistication.

Results :Over the past 3 months, our website has attracted an average of 500 unique visitors per month. Visitors typically spend an average of 5 minutes on our site, indicating a strong interest in our offerings and a positive user experience.