Target Audience :
Primary: Young adults (aged 25-45) seeking self-improvement and a deeper understanding of themselves.
Secondary: Individuals interested in dream analysis and alternative approaches to mental health and well-being.

Brand Promise : To unlock the insights and potential hidden within their dreams, fostering self-discovery, improved mental well-being, and a path to a more fulfilling life.

Brand Values : Exploration, Empowerment, Serenity, Balance.

Aesthetic :A visually stunning brand identity with a focus on the galaxies, and geometric shapes.

Colour Palette :Primary: Nebula Blue, Royal Purple, Turquoise
Secondary: Using subtle gradients within primary and secondary accents to create a sense of depth and dynamism.

Overall Tone :To convey a sense of serenity, luxury, and sophistication.

Results :Our Halloween Squishmallow campaign boosted sales by 40%, with adult sales up 30%.