Target Audience : Primary: Families with children aged 3-10 years old, with a focus on parents making happy meal decisions. Secondary: Squishmallow collectors of all ages.

Campaign Goals : Increase Happy Meal sales during the Halloween season. Drive awareness and excitement for the new Halloween Squishmallow plush collection. Leverage the existing popularity of Squishmallows to attract new and existing customers.

Campaign Line : "Scary on the outside, squishy on the inside"

Results :Our Halloween Squishmallow campaign boosted sales by 40%, with adult sales up 30%.