A large-scale, immersive experience for Amazon's biggest annual sale event, including product showcases with interactive activities to drive customer engagement and new sales.

Challenge : Magnum, a luxurious ice cream treat known for its indulgence, will be unable to show its product under the HFSS rule. Challenge is to create a campaign that aims to navigate these regulations whilst maintaining brand identity and appeal.

Campaign Insight : People crave different experiences for pleasure. There's no "one size fits all" approach.

Campaign Strategy : To leverage the "true to pleasure" line and the iconic Magnum silhouette to celebrate individuality and personalized pleasure.

Idea :To develop a social media filter that allows users to choose their flavour as they would choose their pleasure.

User-Generated Content :Encourage users to share photos and videos using the filter, showcasing their unique ways to "choose your pleasure" with their preferred Magnum indulgence.

Partnerships :Collaborate with diverse influencers who represent a variety of hobbies and interests. Each influencer can create content showcasing how they "choose their pleasure" with Magnum.

Results :Collaborate The campaign became a hit and even won the Caples Newcomer Advertising Award for its fresh and innovative approach.