Want to create a brand that stands out and connects with real people? Discover 7 creative and practical tips for building a brand that’s more than just a pretty logo — it's unforgettable.
Let’s be real — anyone can throw together a logo, pick a trendy colour palette, and call it a “brand.” But getting people to actually care about that brand? That’s a whole different game.
In a world drowning in content, products, and businesses shouting for attention, the brands that stick aren’t just pretty. They’re personal, consistent, and built with intention. I’ve worked with everyone from corporate giants to one-person startups, and trust me — the same rules apply. So here’s how to build a brand that doesn’t just look good, but actually means something to people.
Before you even think about a logo or a moodboard, figure out who your brand is for. Not in the “everyone between 18-65” way — I’m talking specifics. What keeps your audience up at night? What makes them laugh? What do they value?
Whether it’s Gen Z skincare lovers, eco-conscious techies, or busy mums looking for life hacks, your messaging has to feel like it was made just for them.
👉 Tip: Create a super detailed customer persona — name, vibe, lifestyle, even what they’d order at Pret. It helps you keep your messaging human, not robotic.
Yes, your visual identity matters. But branding goes way beyond the logo.
Your tone of voice, your values, your customer experience, your social media presence, even the way you handle mistakes — all of this is part of your brand.
A brand that people care about feels consistent. It builds trust. You know what to expect from it — whether you’re on the website, reading an email, or walking past a billboard.
👉 Ask yourself: If your brand were a person, how would they talk? Dress? Deal with a tough customer? That’s your vibe guide.
People connect with brands that stand for something. Maybe it’s sustainability. Maybe it’s inclusivity. Maybe it’s just doing one thing really, really well.
You don’t have to save the planet overnight, but if your brand has a purpose — even a small one — it’ll instantly feel more relatable.
And no, “we want to be the best in the market” isn’t a purpose. That’s a goal. Find your why. Then shout it (genuinely) from the rooftops.
👉 Example: Think of brands like Patagonia, Lush, or even smaller ones like Papier. They have clear values — and people feel that.
Pretty doesn’t always mean powerful. The most memorable brands feel a certain way.
Are you calm and premium like Aesop? Bold and cheeky like Oatly? Classic and comforting like John Lewis?
Design should support that emotion. It’s not about following trends — it’s about making people feel something the moment they interact with you.
👉 Tip: Choose colours, fonts, and layouts that tell your brand story. Your design shouldn’t just “look nice” — it should make sense.
You can’t show up like a posh, minimalist brand on your website, then post chaotic memes on your Instagram. Unless that’s your thing — in which case, go full chaos and own it.
People fall in love with consistency. It shows professionalism. It helps your audience feel like they “get” you. They know what to expect.
And honestly? It makes your life easier too. No more reinventing the wheel every time you post.
👉 Checklist: Same tone of voice, colours, fonts, photo style, and values across all touchpoints = chef’s kiss.
Robots are out. Personality is in.
People connect with people, not polished PR speak. So write like you talk. Be real. Share your process. Show the behind-the-scenes. Let your audience into your world a bit.
You’d be surprised how much a casual caption or an honest email can do for loyalty.
👉 Real talk: The brands that feel like friends? They win every time.
Your brand should grow with you — but don’t lose your soul chasing trends.
Update your look, refine your messaging, pivot your offerings — but always stay anchored in your values. That’s what keeps your brand feeling real, not reactive.
👉 Pro tip: Rebrands are great if they’re intentional, not desperate. Evolution > reinvention.
Building a brand that people care about isn’t about spending a fortune or having the flashiest design. It’s about clarity, consistency, and connection.
Make people feel something. Say something real. Show up with purpose. That’s the stuff that sticks.
Whether you’re a freelancer just starting out, or a business trying to level up, this is your reminder: you don’t need to be everything to everyone. You just need to be something to someone.
That’s how the magic happens.